Free Traffic Generation 101
If you can’t get visitors to your site then no one will ever get to see what you’re offering then how can you expect anyone to ever buy from you?
There are 2 main strategies for generating traffic.
Paid traffic strategies and Free traffic strategies.
Paid traffic is a whole world onto itself and if you’ve been looking into internet marketing for any period of time you’re probably at least somewhat familiar with the concept, but the bottom line is getting your site promoted on prominent websites and search engines for a fee. The most well known forms of this are Google Adwords and Facebook PPC programs where you pay each time a prospect clicks on the link and gets sent to your website.
But it also includes a range of wide methods from placing banner ads on websites and ezine advertising all the way to placing huge media buys to advertise on major websites brand name websites that gets hundreds of thousands of visitors a day.
And the cost can run the gamut from just a few dollars a day all the way to tens of thousands of dollars a month.
Now Free traffic is a whole other ball of wax. As the name implies, the goal is to get visitors to your website without any ongoing cost. The goal is to promote your website in such a way that people searching what you’re offering can easily find you.
These two contrasting strategies offer their own pros and cons. For instance, the upside of paid traffic generation is that it can get you traffic relatively quickly (but at a cost), while free methods take time. But the benefit of using free traffic methods are that while they can take some time to build up (weeks to months) you get traffic for the long term (all for free =).
In this and my next few post I’m going to focus on showing you how free traffic methods work and some really cool tools you can use to build a flood of daily visitors coming to your website that you don’t have to pay a dime for.
Probably the most important aspect of getting free traffic to understand is the Keyword. Keywords are the words that you type into a search engine when you’re looking for info on something online.
You see, if you want to get visitors then you need to dominate the keywords that reflect what your prospects are searching for on the search engines and to do that you need to do certain things. By dominate I mean that you want to your site to show up more prominently than you competition.
2 ways to make this happen are through SEO (Search Engine Optimization) and Backlinking.
1) SEO involves configuring your website in a way that makes it easy for the search engines (like Google) to know what your site is about so it will rank highly. I’m not going to go into too much detail about SEO because I’m no expert in it and if you want to learn more about it I’m sure you can do quick Google search and find boatloads of info in about 2 seconds.
Having said that, one resource I use to help with my blog’s SEO is a free WordPress plugin called “All In One SEO” (add link).
2) Now Backlinking is the act of getting other sites to link back to your website. This is one way that the search engines know that your content is valuable. After all, if it wasn’t valuable, why would all these sites connect to you?
The end goal is to have people liking your stuff so much that they proactively reference you and place links from their sites to yours. One example is what I just did with All In One SEO (see I just did it again).
However that takes times and as we all know we marketers are an impatient bunch. So here are a couple of other strategies to quickly get a lot of backlinks.
Networking with other website owners. You can offer to be a guest writer for their online Ezines or blogs. Get yourself out there and make yourself known as an expert by offering your knowledge to others. This is a great way to build up a great reputation.
You can write articles and post them on article networks all over the internet. Here’s a link to a free webinar Article Marketing Training that will teach you exactly how to do that resulting in a flood of traffic for your site. Click HERE
Make videos and put them on video sharing sites all over. Here’s a link to a powerful video marketing tool called Traffic Geyser that you can use to do just that. If you opt into their email list they even give you some awesome free training on how to make high quality promotional videos. Click HERE
Writing articles and videos and then getting them placed all over the internet is all part of a strategy called Content Syndication. Basically getting your information spread far and wide across cyberspace and is incredibly powerful.
Doing this sets you up as an expert, gets you the highest rankings in the search engines and when done right results in sending you a deluge of free traffic to your website.
In my next post I’m going to show you a simple strategy to get your content syndicated all over the place on by going Social.
Click HERE to read it now.
To your success,